Tech
Communicating Complexity as Jargon
The goal is not to ask technical teams to explain complexity to a CEO. Complexity, parsed as a technical term, becomes a technical excuse, and the CEO is right to tune it out. What works is forcing the expert to communicate two things: location and cost. Where is the complexity. What does it cost in cash, time, margin, risk, competitiveness, or growth.
The report prints those costs in dollars.
The Hardest Part of Scaling a Software Company Isn't Technical